Funny or Die has partnered with the makers of the vampire mockumentary What We Do in the Shadows ahead of the movie’s Sundance premiere.
10 Moments That Rocked the Sundance Film Festival 
Sundance: Swag Storms Main Street as Branding Reaches Pre-Recession Heights
Sundance: Sony Pictures Classics Pays Nearly $3 Million for ‘Whiplash’
The movie hails from Flight of the Conchords co-creator Jemaine Clement and frequent collaborator Taika Waititi, and follows three centuries-old bloodsuckers trying to navigate today’s world. The movie is part of Sundance’s Park City at Midnight, and it is an acquisition title.
VIDEO: 5 Breakout Stars at this Year’s Sundance Film Festival
Funny or Die is coming on board the film in a similar fashion as Martin Scorsese or Quentin Tarantino would join a completed film to “present” or exec produce, lending a name and a stamp of approval.
In this case, Funny or Die will use its social media reach to help market and promote the movie. For example, its name and logo will be will be used in association with all marketing materials. Other details will be determined upon a domestic distribution deal.
Funny or Die also now has an ownership stake in the film, which was produced by Unison Films and Defender Films.
Shadows premieres Sunday at midnight.
Article source: http://www.hollywoodreporter.com/heat-vision/sundance-funny-die-lends-name-672094